46
stretchy swaddle blankets
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.27avg listing price — sweet spot $15–$100
Price range
Great$8.87–$70.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,619.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 311K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale