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stonyfield smoothies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,684.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.34–$21.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$70K$70K/yr · 87K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.99avg listing price — sweet spot $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand