36
step stool potty for toddlers
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.83avg listing price — sweet spot $15–$100
Price range
Great$12.83–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,571.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 38K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-35.7%90-day search growth — must beat 0% to launch