50
splat mat
Worth a lookShows sweet-spot pricing room ($8.17–$55.21), but soft demand (-3.4% this quarter) keeps it on the watch list.
Price range
Great$8.17–$55.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good$405K$405K/yr · 638K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,438.78avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-3.4%90-day search growth — must beat 0% to launch