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soy formula
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$58.39avg listing price — sweet spot $15–$100
Price range
Good$20.72–$148.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Review moat
Good1,462avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 166K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price