39
soft potty seat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Price range
Great$9.58–$40.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,756.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$85K$85K/yr · 57K searches
Brand share
Bad96%top-5 brand share — brand-locked demand