50
small baskets for gifts
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-19.9% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great350.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.44avg listing price — sweet spot $15–$100
Price range
Good$6.75–$38.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 839K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand