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sliding door lock
Launch itA $1.4M/yr market growing +13.3% this quarter with returns at 5.0% — clears our launch bar.
Market size
Great$1.4M$1.4M/yr · 1.9M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.75avg listing price — sweet spot $15–$100
Price range
Good$4.18–$38.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,707.55avg incumbent reviews — the moat a new listing must climb
Returns
Okay5.0%return rate — above 6% kills the launch gate