59
size 5 pull ups
Launch itA $1.1M/yr market growing +14.5% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$31.32avg listing price — sweet spot $15–$100
Price range
Great$9.47–$52.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 280K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad24,469.22avg incumbent reviews — the moat a new listing must climb