51
sippy cup for 6 month old
Worth a lookShows low returns (1.6%), but soft demand (-9.7% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$4.99–$33.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$448K$448K/yr · 811K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,225.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch