52
silicone sippy cup
Worth a lookShows low returns (1.7%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$4.99–$33.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$132K$132K/yr · 325K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,266.43avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand