53
silicone placemat
Worth a lookShows no brand lock-in (top 5 brands take 56% of clicks), but soft demand (-11.0% this quarter) keeps it on the watch list.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Price range
Good$7.39–$27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$267K$267K/yr · 555K searches
Review moat
Okay1,985.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand