33
silicone baby cup
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.21avg listing price — sweet spot $15–$100
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Market size
Okay$112K$112K/yr · 155K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$5.97–$17.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad14,407.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand