32
sick baby essentials
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$30.32avg listing price — sweet spot $15–$100
Price range
Great$6.02–$88.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,494avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 44K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand