49
short dog gate
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.88avg listing price — sweet spot $15–$100
Price range
Incredible$19.95–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good681.19avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$135K$135K/yr · 123K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Returns
Bad10.1%return rate — above 5% kills the launch gate
Signals High Returns