46
shampoo buddy
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.49avg listing price — sweet spot $15–$100
Price range
Great$8.97–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good931.55avg incumbent reviews — the moat a new listing must climb
Market size
Good$369K$369K/yr · 486K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier