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sesame paste
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good762.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.47–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 101K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch