39
safety net
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.09avg listing price — sweet spot $15–$100
Price range
Great$14.68–$60.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good901avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 41K searches
Signals Low Review Barrier