roll on sunscreen kids
Worth a lookShows demand growing +307.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+307.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.79avg listing price — sweet spot $15–$100
Price range
Good$5.70–$26.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,114.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 64K searches