43
red basket
Skip itSoft demand (-67.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.66–$38.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,623.02avg incumbent reviews — the moat a new listing must climb
Market size
Okay$113K$113K/yr · 264K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-67.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand