51
rechargeable night light for kids
Worth a lookShows a sweet-spot price point ($20.58 avg), but a concentrated shelf (top 5 take 96% of clicks) keeps it on the watch list.
Avg price
Great$20.58avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Price range
Good$9.99–$29.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,760.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf