51
purple basket
Worth a lookShows low returns (1.5%), but soft demand (-12.3% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$16.72avg listing price — sweet spot $15–$100
Price range
Good$6.60–$38.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,043.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$129K$129K/yr · 253K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand