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51

pregnancy pillows

Worth a look

Shows a $10.8M/yr market, but soft demand (-8.5% this quarter) keeps it on the watch list.

Market size 100Growth 21Conversion 43Competition 28Returns 50Price range 95Avg price 95Brand share 33Review moat 23Quality gap 57

Market size

Incredible$10.8M

$10.8M/yr · 9.1M searches

Avg price

Incredible$34.99

avg listing price — sweet spot $15–$100

Price range

Incredible$22.51–$62.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,971.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Products