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pregnancy journal
Worth a lookShows a sweet-spot price point ($22.32 avg), but strong incumbent ratings (4.8★) keeps it on the watch list.
Avg price
Great$22.32avg listing price — sweet spot $15–$100
Price range
Great$11.59–$40.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$593K$593K/yr · 760K searches
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,163.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality