41
preemie swaddles 4-7 lbs
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.63avg listing price — sweet spot $15–$100
Price range
Great$9.76–$34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad6,566.2avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$57K$57K/yr · 40K searches
Signals High Returns