46
preemie swaddle
Skip itA deep review moat (7,027 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$25.11avg listing price — sweet spot $15–$100
Price range
Great$9.76–$36.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$289K$289K/yr · 331K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,026.57avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Signals High Returns