31
preemie nipples
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Good$4.90–$41.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,251.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 64K searches
Brand share
Bad95%top-5 brand share — brand-locked demand