51
portable changing pad
Worth a lookShows a fragmented shelf (top 5 take 40% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$14.76avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$517K$517K/yr · 1.7M searches
Price range
Good$4.91–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,170.66avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand