47
plastic underwear for toddlers
Skip itA small market ($91K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.42–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,274.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 222K searches