40
plastic play yard
Skip itHigh returns (7.5%) — this niche doesn't clear our bar today.
Avg price
Great$81.98avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$23.17–$199.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad11,825.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 71K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.5%return rate — above 5% kills the launch gate