40
parents choice formula
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$48.46avg listing price — sweet spot $15–$100
Price range
Good$9.72–$151.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,548.46avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$70K$70K/yr · 57K searches
Brand share
Bad98%top-5 brand share — brand-locked demand