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parents choice diapers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.35avg listing price — sweet spot $15–$100
Price range
Great$10.53–$41.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,837.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 136K searches
Brand share
Bad100%top-5 brand share — brand-locked demand