39
padded mat
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.67avg listing price — sweet spot $15–$100
Price range
Great$10.00–$40.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,966.15avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 131K searches