40
pack n play mattress protector
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$8.17–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Market size
Okay$136K$136K/yr · 93K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,839.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand