46
pack and play
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$14.8M$14.8M/yr · 7.9M searches
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$113.63avg listing price — sweet spot $15–$100
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Okay$41.56–$276.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,364.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price