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pacifier wipes
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good$616K$616K/yr · 732K searches
Price range
Okay$3.21–$22.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.23avg listing price — sweet spot $15–$100
Review moat
Bad8,878avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf