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owlette costume for girls
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$99.23avg listing price — sweet spot $15–$100
Review moat
Good793.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$191K$191K/yr · 103K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$13.42–$304.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand