52
outlet lock
Worth a lookShows a sweet-spot price point ($16.03 avg), but soft demand (-4.9% this quarter) keeps it on the watch list.
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.64–$37.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,513.24avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$140K$140K/yr · 201K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch