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Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$240K$240K/yr · 265K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Avg price
Okay$10.03avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,548.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Price range
Bad$4.64–$17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf