46
organic baby blanket
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Price range
Great$9.82–$60.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,388.43avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 152K searches