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nuna car seat
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$3.2M$3.2M/yr · 1.4M searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$246.51avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad13,689.05avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.43–$503.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price