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noodle and boo shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Incredible$16.00–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Review moat
Good1,304avg incumbent reviews — the moat a new listing must climb
Market size
Okay$150K$150K/yr · 47K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand