50
nido milk powder
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$29.47avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 1.2M searches
Price range
Great$11.90–$73.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,372.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand