60
nap mat
Launch itA $1.3M/yr market growing +25.3% this quarter with returns at 3.2% — clears our launch bar.
Avg price
Incredible$32.39avg listing price — sweet spot $15–$100
Price range
Incredible$19.40–$83.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 2.3M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,527.17avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality