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mustela shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$12.81–$40.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Market size
Okay$255K$255K/yr · 125K searches
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,659.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand