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mushroom night light
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.69–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Review moat
Okay2,516.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 162K searches