49
mommy to be
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.42avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$5.03–$44.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,555.02avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 129K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.6%90-day search growth — must beat 0% to launch