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mommy hook
Skip itPrices mostly outside the sweet spot ($5.69–$12.16) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.85avg listing price — sweet spot $15–$100
Review moat
Bad5,047avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 27K searches
Price range
Bad$5.69–$12.16cheapest to priciest tracked listing — scored on the share inside $15–$100