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mini crib sheets
Launch itA $2.2M/yr market growing +1.0% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 2.4M searches
Returns
Good2.1%return rate — above 6% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.32avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$7.67–$26.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,773.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality