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mini crib mattress
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$64.85avg listing price — sweet spot $15–$100
Market size
Great$1.5M$1.5M/yr · 580K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$26.28–$179.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,659.24avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch